Gendered Innovations in Energy and Environmental Media

Abstract

Despite great progress in raising awareness about the green movement, there remains a substantial discrepancy between belief and action, which can partly be traced to a gender divide in the media.  Through an analysis of gender roles in the media, we find that the green movement has fostered a chasm between "feminine" environmentalism and "masculine" energy authority.  This paper proposes two Gendered Innovations to bridge this gender divide and more effectively tackle climate change.  Much research and work remains to be done in analyzing the complex interactions between gender, media, and energy.  We strongly believe, however, that the green movement's gender divide is one of the primary barriers to advancing both environmentalism and alternative energy, and we detail two viable and concrete measures to address this challenge.